Moira Vetter

Former Contributor|Small Business Strategy

Founder & CEO of Modo Modo Agency, an award-winning strategic marketing firm that helps Fortune 5000 and hyper-growth mid-market firms capture and grow their markets. I wrote AdVenture, An Outsider’s Inside View of Getting an Entrepreneur to Market. I give back through leadership

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1,000 viewsSep 28, 2021

20 Simple Formulas To Determine Your Company’s Worth In 2021

Worth, in many ways, is subjective. As a founder or leader, you must apply logic to achieve your full potential in business with all your constituents.

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4,025 viewsAug 6, 2021

The Future Of Marketing Is Lean For Businesses Big And Small

Digital marketing and media make it possible to create, launch and glean rapid performance insight more immediately. But those things only work if the rest of the “corporate machine” divests the old ways of doing marketing.

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3,792 viewsJul 20, 2021

Startups That Made It In 2020 Focused On Partnerships And Customer Support

A look at the models and innovative practices that helped some startups accelerate growth despite the pandemic.

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1,744 viewsJun 30, 2021

Surviving A Seed Round In A Pandemic

Pandemic aside, May Habib, the CoFounder and CEO of San-Francisco-based Writer, experienced some Goldilocks-grade “just right” timing with her seed round.

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937 viewsMay 17, 2021

Aunt Henrietta And The Captains Of Small-Town Industry

Across America, women business owners are the hub of the economy. Here's a tribute to my Aunt Henrietta.