This article is more than 10 years old.
Fast Food restaurants have done their fair share of award-winning creative in the advertising award shows. Think McDonald's, Burger King and West Coast creative darling Jack-in-the-Box. One brand you don't hear much about is Wimpy. Well, that's about to change. The UK-based burger chain, whose name is inspired by J.Wellington Wimpy from Popeye cartoons, has just concocted a rather interesting experiment. Namely, what if you let blind people experience Wimpy burgers with more than their taste buds? From "what if" to the "Braille Burger." Dig in.
Metal Potential? Silver.
