I am a longtime brand guy - mostly from the client side. I write mostly about smart or foolish things that brands do. I teach branding and social media at NYU and for ThirdWay Brand Trainers. Worked in marketing for Coca-Cola, Johnson & Johnson, DoubleClick and others.
It’s Groundhog Day For Everyone
If social distancing and COVID-19 has bedeviled ordinary household brands, it poses an even greater challenge to adventure brands.
Bud Light Seltzer Waters Down The Beer
Bud Light Seltzer will confuse consumers and might actually hurt Bud Light sales
Killing Mr. Peanut Was Never A Good Idea
Planters killed Mr. Peanut as a stunt. Then Kobe Bryant died and the brand strategy failed.
Kind Escalates The Bar Wars
Kind revs up the snack bar wars with sugar transparency in a pop-up installation. But is the bigger problem confusing consumers?
Jeep Channels Ferrari With Gladiator Launch
Jeep is using exclusivity to reward insiders by creating a one-day exclusive order window for the new Jeep Gladiator midsize pickup.