Mapping Mobile: What Does it Take to Crack China?
Like it does for many, China holds a certain fascination for me. Much of that is because of the complex and nuanced culture, paired with the explosive upside brands can capture there if they take time to learn how to work within the country’s parameters. A country with a technocultural [...]
SXSW Will Become the Largest Marketplace for Brands And Startups: The Revolution Begins Now
South By Southwest is almost upon us and the buzz is reaching fever pitch. As a long-time SXSW devotee, I couldn’t be a bigger fan of the festival. And while there’s no denying SXSW has changed dramatically over the years, I disagree with the critics who argue that it’s jumped [...]
The Onion and The Oscars: When Real-Time Goes Wrong
By now, you’ve probably seen what went down on The Onion’s Twitter handle during the Oscars on Sunday night. But in case you didn’t, here’s a quick recap: The Onion staff was tweeting out relevant content during the awards show, met with the usual laughs, guffaws and groans. Until one [...]
From Hashtag to Purchase: Twitter's Newest Partnership with American Express
Coming off the heels of last week's Bluefin Labs acquisition and an overly eager promotion from LL Cool J during Sunday’s Grammy Awards broadcast, Twitter was a part of yet another big announcement on Monday. This time, the news is about a big-time partnership with American Express that aims to [...]
SuperBowl Marketing At The Speed of Light (Or Lack Thereof): OREO #DunkintheDark
As you've probably seen by now, our OREO TV spot pitting Cookie vs. Creme didn't wind up being our only SuperBowl ad. When the stadium lights went out, our "Mission Control" team (made up of our 360i, Mediavest, Wieden + Kennedy teams and our amazing OREO brand team) got creative and turned [...]