Want to know what's hot for 2013? You don't need eagle eyes; you just need this long list from JWT. Ann Mack and her team at JWT have hit a homerun.
In my years as a technology writer and researcher, I've seen more than my fair share of prognistication. Trend watching can be a combination of navel gazing and crystal ball massage. CES (Consumer Electronics Show) certainly inspires some of it. We're a nation, perhaps a world, of wanting what comes next.
Sure, maybe they all are not "must" watch. JWT didn't say must, I did. Maybe you personally don't need to know about chia seeds or yogurt, but on this list of 100 Things To Watch in 2013, you'll pick up a few news ones that might make your life more successful, in some way. This list has a lot of technology on it, but also food and consumer trends, too.
Here's the BIG list, with a few links thrown in for ones I like or know about. I downloaded the Slideshare presentation as a PDF, then converted the page that listed out the trends into text. But the full links to both Slideshare (almost 100,000 views) and JWT's useful overview are linked below. IF YOU know of some great links that tie to these products/services/trends, drop me an email. LONG, long list so keep scrolling. The end has the link you'll want to follow to JWT.
- 3D Bioprinting (Terry Wohlers is my go-to guy for 3D printing anything, so visit his research / benchmark reports)
- Adult Playgrounds
- African Tech Stars
- Allergen-Free
- Alternative Brand Currencies
- Ambushed by Amazon
- Appcessories
- The Arabic Web
- B2C/P2P Partnerships
- Bee Venom
- Biometric Authentication
- Blocking Social Media Bores
- "Cloaking"
- Chia Seeds (they are cool looking floating in those drink bottles)
- Click-and-Collect Shopping
- Coaching Brands
- Cool Techie Camps
- Crowdsourced Translation
- Cutting out the Middleman
- Cyber War
- Dads in the Aisles
- Data Scientists: The New Hotshots (Tableau is great visualization software for data science types)
- Decline of Chinese Bling
- Desalination
- Detoxifying Life
- Digital Ecosystems
- Drones
- ecoATM
- Egg Freezing
- Emotion Recognition
- The End of Voicemail
- Faux Meat
- Fitness Beyond The Gym
- Flexible Screens
- Food Sharing
- Frontier Markets
- G20 Devolves To G-Zero
- Gender-Blurred Toys
- Geofencing
- Green Growth
- Handwriting = Hieroglyphics
- Hotels in Africa
- Human-Centered Tech
- Humane Food
- Hyper-Personalized Customer Service
- Impact Sourcing
- Imperfection
- Individual Attention
- Instant-Erase Apps
- JOMO (Joy Of Missing Out)
- Live-Streaming Life
- Low-Cost Robots
- Low-Tech Device Charging
- Media That Gets to Know You
- Medical Smartphones
- Menu-Free Dining
- Midcalorie Foods
- Mindful Living
- Mobile-Optimized Goes Mainstream
- MOOC Stars
- Nature As Antidote
- Neurotechnology
- New Digital Royalty
- News Bites
- NFC Tags (QR tags or Barcodes on steroids?)
- Objects With Attitude
- Offset Thinking
- Online Groceries
- Paperless Education
- Passwords 2.0
- Patchwork Earnings
- Personal Data Ownership
- Prime Time for Second Screen
- Privacy Etiquette
- Quiet Products
- Reduced-Guilt Candy
- Responsive Web Design
- Retailers Enable Recycling
- River Cruising
- Self-Service
- Serialized Digital Fiction
- Set Jetting
- Shopping Hotels
- Social Media Hacks
- Standup Desks
- Stress-Monitoring Apps
- Sugru (I call this 21st Century Duct Tape and I love it)
- Tablet Shopping
- Tech-Enabled Farm-to-Fork
- Teff
- Trade School
- Trust Ratings
- User-Based Insurance
- Variable Pricing
- Vegetable Boxes
- Vertical Farming
- Video Games As Art
- Window Shopping
- Wireless Charging
- Yogurt Shops
JWT overview on the full 100 Things To Watch in 2013 post
JWT 100 Things To Watch In 2013 on Slideshare
A little more about Ann Mack. She is the director of trendspotting at JWT in New York. What a job, huh? Pretty exciting to do this kind of work, in my opinion. Most recently, according to her bio page, she led the development of JWT’s AnxietyIndex.com, which focuses on helping brands navigate consumer anxiety, and the re-launch of JWTIntelligence.com.
Plus, as a bonus, here is a Trends gallery from Gartner's work.
