Anna Haupt and Terese Alpin are Millennial women. They're the co-creators, the masterminds behind Hövding, an invisible bike helmet that is an airbag for your head. It's a fashionable neck accessory that inflates on impact. "Hövding" is Swedish for "Chieftain." Anna and Terese are perfect examples of what can happen when you think big and believe that anything is possible (and are fashion- conscious):
In 2005 we started working together on a joint master thesis in industrial design after four and a half years studying at LTH, the Faculty of Engineering at Lund University in Sweden. The law that had just been introduced in Sweden making bicycle helmets compulsory for children up to the age of 15 had triggered a heated debate on whether it should be extended to include adult cyclists too. To people like us, who wouldn't be seen dead in a polystyrene helmet, the thought that we might be forced to wear one by law was cause for concern. Producing a bicycle helmet that people would be happy to put on looked like a much better way to go than legislation forcing people to wear one or else. We realised that our industrial design master thesis was the perfect place to find out whether the traditional bicycle helmet could be improved on.
Their creation is mind boggling - in a good way:
Want a Hövding? You can buy one here for around $500.00.
