Wednesday, November 7, 2012
- 7:00pm
- Cocktail Reception
- 8:00pm
- Dinner
Welcome Remarks
Mike Perlis, President & Chief Executive Officer, Forbes Media, LLC
Remarks
George John, Co-Founder & Chief Executive Officer, RocketFuel
Keynote Speaker:
Steve Forbes, Chairman, Forbes Media, LLC; Editor-in-Chief, Forbes Magazine
Thursday, November 8, 2012
- 7:30am
- Breakfast
- 9:00am
- Introduction to the New Rules of Engagement
Meredith Kopit Levien, Chief Revenue Officer, Forbes Media, LLC
- 9:20am
- The Hard-Soft Edge
Keynote Speaker:
Rich Kaarlgard, Publisher, Forbes Magazine
- 9:25am
- The New Rules of Engagement: Bridging the Chasm Between How CMOs and Their Customers Define Brand Relationships
Customer engagement is a sought after but elusive goal for most marketing practitioners. New research from Forbes Insights shows that CMOs and customers may not always be on the same page when it comes to creating programs that enhance brand interaction and customer affinity. Customers love brands, but not necessarily advertising, while marketers all-too-often use advertising as a proxy for brand engagement. Our panel will share their deep knowledge and perspectives on how they develop programs that build brand loyalty.
Panelists:
Jason Beckley, Global Marketing Director, Alfred Dunhill
James Fishler, Senior Vice President, Marketing & Operations, LG Electronics
Jeff Jones, Executive Vice President & Chief Marketing Officer, Target
Moderator:
Rich Karlgaard, Publisher, Forbes Magazine
- 10:45am
- Coffee Break
- 11:00am
- Thought Leadership Marketing: Content Rules
How enlightened marketers are establishing their expertise and point of differentiation through the creation and distribution of thought leadership content.
Panelists:
Lewis D’Vorkin, Chief Product Officer, Forbes Media, LLC
Amy Love, Vice President, Worldwide Brand & Communications, NetApp
Jim Speros, Executive Vice President & Chief Marketing Officer, Fidelity Investments
Moderator:
Rick Segal, President Worldwide & Chief Practice Officer, gyro
- 11:45am
- PepsiCo’s Age of Consumer Engagement
- 12:15pm
- Lunch (Center Court)
- 2:00pm
- Building the Marketing Organization of the Future
How do you structure your internal marketing department to be successful in a digital, social-dominated world?
Panelists:
Christa Carone, Chief Marketing Officer, Xerox
Maggie Fitzpatrick, Chief Communications Officer, Cigna
Jim Speros, Executive Vice President & Chief Marketing Officer, Fidelity Investments
Moderator:
Jenny Rooney, CMO Network Editor, Forbes Media, LLC
- 2:45pm
- Closing the Loop: From Brand Conversations to Transactions, Defining Your Return on Social
How to implement and measure a social strategy that turns short-term engagements into sales and leads to long-term relationships.
Panelists:
Ron Faris, Head of Brand Marketing, Virgin Mobile
Dan Greenberg, Founder & Chief Executive Officer, ShareThrough
John Von Brachel, Senior Vice President, Bank of America
Moderator:
Rich Karlgaard, Publisher, Forbes Magazine
- 3:30pm
- Refreshment Break (Plaza Ballroom Foyer)
- 3:45pm
- The New, New Thing: The View from Silicon Valley
Forbes Silicon Valley bureau chief, Eric Savitz’ one on one interview with Venture Capitalist Michael Abbott from Kleiner Perkins Caufield & Byers on the next wave of advertising and social media innovation
Speakers:
Michael Abbott, Partner, Kleiner Perkins Caufield & Byers
Eric Savitz, San Francisco Bureau Chief, Forbes Media, LLC
- 4:15pm
- Wrap Up
- 6:00pm
- Cocktail Reception
- 7:00pm
- Dinner
- 9:30pm
- Dessert After-Party
Friday, November 9, 2012
- 8:00am
- Breakfast
- 8:30am
- Brand Ideals as Growth Driver
Using the Forbes World’s Most Powerful Brands list as the backdrop for this discussion, CMOs reveal what makes their brands successful and meaningful for an elusive and often distracted customer.
Presentation of the Research
Allen Adamson, Managing Director, New York Office, Landor Associates
Panelists:
Paul Alexander, Senior Vice President, Communications, Liberty Mutual Insurance
Tony Pace, Senior Vice President & Global Chief Marketing Officer, Subway
Steffan Postaer, Executive Creative Director, gyro San Francisco
Garen Staglin, Owner, Staglin Family Vineyard
Moderator:
Jenny Rooney, CMO Network Editor, Forbes Media, LLC
- 9:20am
- Geek Chic: Big Data is the New Black
The role of a CMO used to be all about creative, but now it’s all about the marriage of art and science.
Panelists:
Kevin Bishop, Vice President, IBM Brand System and IBMer Enablement, IBM
George John, Co-Founder & Chief Executive Officer, RocketFuel
Tim Suther, Chief Marketing & Strategy Officer, Acxiom Corp.
Moderator:
Wes Nichols, Chief Executive Officer, MarketShare
- 10:05am
- Introduction to Get on Board
Moira Forbes, Publisher, ForbesWoman
- 10:15am
- Get on Board: How to Get Recruited to Join a Board of Directors
Spencer Stuart's Greg Welch discusses how to make the leap from successful marketer to corporate board member.
- 10:45am
- Closing Remarks