Forbes 8th Annual CMO Summit

The New Rules of Engagement: Building Brand Relationships that Last in an Era of Instant Communications

The world’s top Marketing Officers joined forces in November at the exclusive 8th Annual Forbes CMO Summit. The summit was the premier peer–to–peer event for senior marketers, providing access to nearly 100 leading CMOs and agency executives across industries who engaged in presentations and panel discussions addressing today’s complex marketing landscape.

Wednesday, November 7, 2012
7:00pm
Cocktail Reception
8:00pm
Dinner

Welcome Remarks
Mike Perlis, President & Chief Executive Officer, Forbes Media, LLC

Remarks
George John, Co-Founder & Chief Executive Officer, RocketFuel

Keynote Speaker:
Steve Forbes, Chairman, Forbes Media, LLC; Editor-in-Chief, Forbes Magazine
Thursday, November 8, 2012
7:30am
Breakfast
9:00am
Introduction to the New Rules of Engagement
Meredith Kopit Levien, Chief Revenue Officer, Forbes Media, LLC
9:20am
The Hard-Soft Edge

Keynote Speaker:
Rich Kaarlgard, Publisher, Forbes Magazine
9:25am
The New Rules of Engagement: Bridging the Chasm Between How CMOs and Their Customers Define Brand Relationships
Customer engagement is a sought after but elusive goal for most marketing practitioners. New research from Forbes Insights shows that CMOs and customers may not always be on the same page when it comes to creating programs that enhance brand interaction and customer affinity. Customers love brands, but not necessarily advertising, while marketers all-too-often use advertising as a proxy for brand engagement. Our panel will share their deep knowledge and perspectives on how they develop programs that build brand loyalty.

Panelists:
Jason Beckley, Global Marketing Director, Alfred Dunhill
James Fishler, Senior Vice President, Marketing & Operations, LG Electronics
Jeff Jones, Executive Vice President & Chief Marketing Officer, Target

Moderator:
Rich Karlgaard, Publisher, Forbes Magazine
10:45am
Coffee Break
11:00am
Thought Leadership Marketing: Content Rules
How enlightened marketers are establishing their expertise and point of differentiation through the creation and distribution of thought leadership content.

Panelists:
Lewis D’Vorkin, Chief Product Officer, Forbes Media, LLC
Amy Love, Vice President, Worldwide Brand & Communications, NetApp
Jim Speros, Executive Vice President & Chief Marketing Officer, Fidelity Investments

Moderator:
Rick Segal, President Worldwide & Chief Practice Officer, gyro
11:45am
PepsiCo’s Age of Consumer Engagement
12:15pm
Lunch (Center Court)
2:00pm
Building the Marketing Organization of the Future
How do you structure your internal marketing department to be successful in a digital, social-dominated world?

Panelists:
Christa Carone, Chief Marketing Officer, Xerox
Maggie Fitzpatrick, Chief Communications Officer, Cigna
Jim Speros, Executive Vice President & Chief Marketing Officer, Fidelity Investments

Moderator:
Jenny Rooney, CMO Network Editor, Forbes Media, LLC
2:45pm
Closing the Loop: From Brand Conversations to Transactions, Defining Your Return on Social
How to implement and measure a social strategy that turns short-term engagements into sales and leads to long-term relationships.

Panelists:
Ron Faris, Head of Brand Marketing, Virgin Mobile
Dan Greenberg, Founder & Chief Executive Officer, ShareThrough
John Von Brachel, Senior Vice President, Bank of America

Moderator:
Rich Karlgaard, Publisher, Forbes Magazine
3:30pm
Refreshment Break (Plaza Ballroom Foyer)
3:45pm
The New, New Thing: The View from Silicon Valley
Forbes Silicon Valley bureau chief, Eric Savitz’ one on one interview with Venture Capitalist Michael Abbott from Kleiner Perkins Caufield & Byers on the next wave of advertising and social media innovation

Speakers:
Michael Abbott, Partner, Kleiner Perkins Caufield & Byers
Eric Savitz, San Francisco Bureau Chief, Forbes Media, LLC
4:15pm
Wrap Up
6:00pm
Cocktail Reception
7:00pm
Dinner
9:30pm
Dessert After-Party
Friday, November 9, 2012
8:00am
Breakfast
8:30am
Brand Ideals as Growth Driver
Using the Forbes World’s Most Powerful Brands list as the backdrop for this discussion, CMOs reveal what makes their brands successful and meaningful for an elusive and often distracted customer.

Presentation of the Research
Allen Adamson, Managing Director, New York Office, Landor Associates

Panelists:
Paul Alexander, Senior Vice President, Communications, Liberty Mutual Insurance
Tony Pace, Senior Vice President & Global Chief Marketing Officer, Subway
Steffan Postaer, Executive Creative Director, gyro San Francisco
Garen Staglin, Owner, Staglin Family Vineyard

Moderator:
Jenny Rooney, CMO Network Editor, Forbes Media, LLC
9:20am
Geek Chic: Big Data is the New Black
The role of a CMO used to be all about creative, but now it’s all about the marriage of art and science.

Panelists:
Kevin Bishop, Vice President, IBM Brand System and IBMer Enablement, IBM
George John, Co-Founder & Chief Executive Officer, RocketFuel
Tim Suther, Chief Marketing & Strategy Officer, Acxiom Corp.

Moderator:
Wes Nichols, Chief Executive Officer, MarketShare
10:05am
Introduction to Get on Board
Moira Forbes, Publisher, ForbesWoman
10:15am
Get on Board: How to Get Recruited to Join a Board of Directors
Spencer Stuart's Greg Welch discusses how to make the leap from successful marketer to corporate board member.
10:45am
Closing Remarks

  • Michael Abbott
    Partner
    Kleiner Perkins Caufield & Byers

  • Allen Adamson
    Managing Director
    Landor Associates

  • Paul Alexander
    CMO
    Liberty Mutual

  • Salman Amin
    CMO
    PepsiCo

  • Lisa Bacus
    CMO
    American Family Insurance

  • Jason Beckley
    CMO
    Alfred Dunhill

  • John Bingham
    President, CEO & CMO
    Piaggio

  • Kevin Bishop
    VP IBM Brand System & IBMer Enablement
    IBM

  • Randy Brandoff
    CMO
    Netjets

  • Kenneth Bright
    VP Marketing, Americas
    Singapore Airlines

  • Scott Brueggeman
    CMO
    CyrusOne

  • Marianne Budnik
    CMO
    Acme Packet

  • Christa Carone
    CMO
    Xerox

  • Clint Clouatre
    VP Marketing
    Embraer Executive Jets

  • Justin Davey
    Head of Business Development
    Contently

  • Ron Faris
    CMO
    Virgin Mobile

  • James Fishler
    SVP, Marketing & Go-to Market Operations
    LG

  • Maggie Fitzpatrick
    COO
    Cigna

  • Mike Gaffney
    Chief Revenue Officer
    ShareThrough

  • Luis Gallardo
    Board Member
    ThapGroup

  • Rob Gilland
    VP Marketing, Commercial Bank
    Harris Bank

  • Dan Greenberg
    Founder & CEO
    ShareThrough

  • Dana Hagendorf
    CMO
    Fountainebleau Miami Beach

  • Scott Hall
    Senior Director of Enterprise Sales
    Turn

  • Paul Hillen
    VP Corporate Brand & Marketing
    Cargill

  • Kim Hosmer
    Global CMO
    Experian

  • George John
    Co-Founder, CEO
    Rocket Fuel

  • Anthony Johndrow
    Managing Partner
    Reputation Institute

  • Jeff Jones
    CMO
    Target

  • Karen Kaplan
    President
    Hill Holiday

  • Benjamin Karsch
    SVP & CMO
    Cigna

  • Joan Khoury
    Managing Director & CMO
    LPL Financial

  • Mike Kilander
    SVP Global Ecommerce and Marketing
    Experian

  • Amy Love
    Acting CMO
    NetApp

  • John Manos
    EVP & CMO
    Capgemini

  • Candace Matthews
    CMO
    Amway

  • Wes Nichols
    CEO
    MarketShare

  • Tony Pace
    Global CMO
    Subway

  • Bruce Peddle
    VP Sales & Marketing
    Flexjet

  • Steffan Postaer
    Executive Creative Director
    gyro

  • Shannon Prown
    CMO
    Navigant Consulting

  • David Pryor
    Brand VP
    Jaguar NA/Landrover

  • Chris Schreiber
    VP Communications
    ShareThrough

  • Rick Segal
    President Worldwide & Chief Practice Officer
    gyro

  • Mike Sheehan
    CEO
    Hill Holiday

  • Jim Speros
    EVP & CMO
    Fidelity Investments

  • Garen Staglin
    Owner
    Staglin Family Vineyard

  • Tim Suther
    Chief Marketing & Strategy Officer
    Acxiom

  • Adryanna Sutherland
    President, Cincinnati Office
    gyro

  • John Taylor
    Vice President Public Affairs
    LG Electronics, USA

  • John von Brachel
    Senior Vice President
    Bank of America

  • Greg Welch
    Global Practice Leader, Consumer Goods & Services
    Spencer Stuart

  • Lauren Wray
    VP, Sales
    ShareThrough

The Forbes 8th Annual CMO Summit was held in Naples, Florida at the Ritz-Carlton.


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For More Information
Bruce H. Rogers
Chief Insights Officer
1 (212) 366-8890
brogers@forbes.com