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After surveying over 300 professionals, technology service provider Appirio determined that most people are far more social personally than they are at work.
Interestingly, 41% believe their company should be doing more to become a social enterprise, and twice as many managers are using social media compared to their employees they manage. So the takeaway here seems to be that employees either are not allowed to engage in social networking activities at work, or don’t see the value in it.
Most importantly, as the survey suggests, enterprise workers now understand that culture and ownership of the social business transformation are key factors to the success of a social enterprise. That’s a welcome shift from past surveys I have seen.
