In some respects this is a particularly tricky time to take over the reins of electronics retailer Best Buy. In other ways, taking over as CEO is always tricky. The key thing for a new CEO to keep in mind is the need to earn the right to lead before trying to lead.
This is not Hubert Joly’s first experience with a tricky transition. He had a first row seat at all sorts of high-tech transitions during his 14 years working at McKinsey. Then he jumped into the fire to join Electronic Data Systems and Vivendi Universal before joining Carlson in 2003. There he tripled its travel business, earning the CEO role in 2008. He’s made transitions. He’s succeeded in transitions. He has the experience he needs to succeed at Best Buy. Still, he’s going to have to pause before accelerating.
(Image credit: Getty Images North America via @daylife)
Best Buy’s situation is precarious. Externally, it is under relentless pressure from online retailers like Amazon as consumers take advantage of ever better access to comparative pricing information. If outside pressure is not enough, its previous CEO, Brian Dunn was forced to resign earlier this year following an “inappropriate relationship” with a 29-year-old female employee. Founder Richard Schulze was forced out at the same time, but is now back with a takeover attempt.
This is a classic case of converging and evolving with accelerated timing. Best Buy needs strong leadership as soon as possible. Joly has the knowledge and experience to provide that leadership. The trap would be jumping in and trying to lead from day one without converging first. Joly has the mandate and ability to lead quickly. But his mandate will evaporate in a nano-second if he doesn’t convert stakeholders’ hopes for him into confidence.
He joined Carlson to run a division. It did well. As Joly put it, when he became CEO “I was not an unknown to Carlson, as I rose from within the company.” At Best Buy he’s an unknown. People will be watching his every move early on to figure out what changes he will make and how those changes will impact them personally.
There are some basic steps to converging and evolving:
- Get a head start – in general and with each individual stakeholder. This involves a lot of listening and learning. They key is to understand peoples’ needs, wants, hopes and desires in particular and the culture in general. Really understand current behaviors, relationships, attitudes, values and the environment (BRAVE) before trying to change anything.
- Manage the message – Everything communicates. Everything a new leader does and says and doesn’t do and doesn’t say gets scrutinized. This is why it’s so important to pay attention to everything in your early days as a leader making sure you know what you are communicating, why and how. See my previous article on Meg Whitman’s Day One Itinerary as CEO of HP for more on this.
- Build the team – In the end, it’s not about the new leader. It’s about the team. The only thing a leader can do all by himself or herself is fail. All success is delivered by the team. And the team is not just a leader’s direct reports. Key suppliers and customers, allies, supporters, and predecessors are all part of the extended team.
These basics apply to Joly's replacement at Carlson as well. Even though Trudy Rautio has been at Carlson for 15 years, most recently as CFO, everything changes when you become CEO. She'll need to re-earn the right to lead before she can lead. So will you - in every new leadership role you take on.
This is a good example of step 2 of The New Leader’s Playbook: Engage the Culture and Your New Colleagues in the Right Context
Be careful about how you engage with the organization’s existing business context and culture. Crossing the need for change based on the context and the cultural readiness for change can help you decide whether to Assimilate, Converge and Evolve (fast or slow), or Shock.
Click here to read about each step in the playbook
Click here for YouTube videos highlighting each step
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The New Leader’s Playbook includes the 10 steps that executive onboarding group PrimeGenesis uses to help new leaders and their teams get done in 100-days what would normally take six to twelve months. George Bradt is PrimeGenesis’ managing director, and co-author of The New Leader’s 100-Day Action Plan (Wiley, 3rd edition 2011) and the freemium iPad app New Leader Smart Tools. Follow him at @georgebradt or on YouTube.
