With all due respect to John Gray, men are not from Mars and women are not from Venus.
Well ok they may be from there, but they don't currently reside there. At least not in the context of social media.
pinterest nwf (Photo credit: cambodia4kidsorg)
Created by Online MBA, the infographic below lays out some very telling and insightful info such as the fact that 2/3 of all adult online users are connected to one or more social media platforms.
Let that one sink in for a minute. Two out of every three adults who are online use social media. That's amazing. It truly is. Wonder how many are still out there who still think social media is just a fad?
But I digress.
Another telling statistic is the gender breakdown between men and women on some of the social media platforms, in particular Google+ and Pinterest.
Google+ is definitely where the men hang out, literally as 71% of men use it compared to just 29% of women.
To find women, AKA the most powerful brand ambassadors in the world - in the social media space, head over to Pinterest where 82% of pinners are women. It's precisely why brand managers need to take an interest in Pinterest.
Infographic Source: Online MBA
Named one of the Top 100 Influencers In Social Media (#41) by Social Technology Review, Steve Olenski is a freelance writer/blogger currently looking for full-time work. He has worked on some of the biggest brands in the world and has over 20 years experience in advertising and marketing. He lives in Philly and can be reached via email,Twitter, LinkedIn or his website.
