The New Paradigm: Volunteerism. Competence. Results.
Summary: Corporate philanthropy, social innovation, and corporate citizenship are no longer merely buzzwords for companies. Giving back to the community has now established itself within corporate DNA. To get a handle on how companies are approaching corporate social responsibility (CSR), why they do it, what they perceive the benefits are, and how they are allocating their resources, Forbes Insights surveyed top-level management at consumer, financial services, technology, energy, and healthcare companies. In addition, this report spotlights CSR programs at three companies—Hewlett-Packard, Eli Lilly, and MasterCard—to showcase the way three industry leaders are engaging this issue.
This report also looks under the hood to understand how corporations engage in CSR—what spheres tend to receive the most attention, how management makes CSR decisions, and what underlies motivations to engage in CSR.
The study is based on a global survey of 311 senior executives (more than half of them C-level) at large enterprises with annual revenues of more than US$500 million. Functions included corporate management, finance, HR, and community relations or philanthropy.
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