BETA
This is a BETA experience. You may opt-out by clicking here

More From Forbes

Edit Story

5 Subtly Effective Marketing Strategies You Never Considered Before

This article is more than 7 years old.

Content is king has become something of a buzzword in the world of Internet marketing. And 98% of marketers say this is their core strategy. To an extent, it’s true, but if you think you are going to post lots of content and reap the rewards you are sadly mistaken. There’s far more to making your business a success than that.

This guide is going to show you five subtle but effective marketing strategies you may have never considered before.

The Minimalism Movement Wins

Apple set the standard for design, product promotion, and brand messaging. Look at Apple and they offer one of the simplest propositions in the world today. Yet despite the fact that they are in the tech industry, this lack of complexity has still managed to make it into the most successful tech company in the world.

And you can notice this trend with brands in other industries. Google, Nike, and Uber all made sure that their grand marketing campaigns were as simple as possible.

This simplicity transforms a brand into something that’s easily recognizable and can appeal to a wider audience.

Nobody Reads, They Skim

Very few people reading this on a screen will be absorbing every word as if it was a great work from a famous playwright. They are skimming through the content and picking out the most important points. This method of consuming information has become commonplace in this day and age.

It illustrates the fact that people want information that they can consume quickly. People want everything quick and easy. It’s why video marketing has delivered such impressive returns and has grown so much in popularity.

Not only do people not have the time to spare for long pieces of content that requires a great deal of thought, they have no desire to spare that time. Deliver your marketing messages in quick bursts of easily consumable information.

Get To The Point Fast

A picture is worth a thousand words. A video could be worth 10,000 words. Everyone is looking for faster and faster ways of communicating a message. This article will contain five strategies, yet five years ago an article may have been dedicated to each individual point. There is a generational content gap.

Things have changed because people want to get to the point fast. Cut out the noise and get to the meat of the issue. Don’t throw words at your audience because you have to. Think about whether every word is relevant to your cause. If in doubt, cut it out.

Get Others To Do The Work For You

The power of social media comes from the fact that news can quickly spread. Going viral is how many brands have become successful. While it’s impossible to guarantee that anything you post will go viral, you can do a lot to increase your chances of it happening.

Get others to spread your content and have your fans spread your brand message. Say something quickly and get to the point. People will like what you have to say and they will spread it around of their own accord. This is free marketing that you shouldn’t miss out on.

Start With The Trailer

You likely already know of the importance of telling the story of your brand. But the problem is people insist on telling the whole story. It’s unnecessary to do this and you are taking away from the strength of your message by doing so.

Take your story and then think about what that story would look like if you condensed it into a movie trailer. This is what you want to be actually promoting. Later on when you are successful people may want to hear the full story, but at this time you are better served by only revealing the important parts.

If you can make your marketing team think like they are crafting a movie trailer, you are going to get far more out of your content.

The Way You Deliver Is What Matters

You will notice that these five strategies can either be taken individually or combined together. Every single one of these strategies concentrates not on what content you are producing but the way you are delivering that content. At its heart, a subject may not be that interesting, but the reason people are interested is because of the way that content is delivered to them.

Marketing your business is mainly about the presentation. Even if you happen to be operating in a boring industry, you have no excuses for not succeeding. As long as you have the right method of presentation, you can succeed.

What do you think is the most effective marketing strategy on this list?