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Find out what others are charging.
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Charge what the market will bear--and then some.
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Your clients think they get what they pay for.
Clients are willing to pay for things they value, says small business consultant Ainslie Waldron. Think about it like this: If you pay a lot for a dress at a high-end boutique, you will treasure and care for it. If you get a bargain from a low-end store, you will likely think much less of the garment, even if the design and fabric are similar.
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Act like you're worth it because you are.
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Analyze yourself.
Find the root of your fee hang-ups. Fagan has five brothers, all of whom received gifts of property from their father. For her? He said her husband would eventually buy her real estate. Fagan was able to raise her fees to competitive rates once she fought the stereotype that equates gender to financial potential.
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Give value-ads but don't hurt your bottom line.