In recent weeks, the Ice Bucket Challenge has been picking up traction across America. The activity involves dumping a bucket of icy water over your head to raise awareness/donations for the ALS Association in the United States. Already, over $10 million has been raised to help sufferers of amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease. Tech CEOs have steadily gotten in on the act with Mark Zuckerberg of Facebook, Jeff Bezos of Amazon, Bill Gates of Microsoft and Google's Larry Page amongst those taking an icy-cold shower.
They've gotten people talking in a big way. Not just that, they've also gotten people donating like crazy. By August 16th 2014, the Ice Bucket Challenge raised over $11.4 million, nearly 10 times more than the same period last year. The tech CEOs have inspired the nation, alongside a plethora of celebrities including Robert Downey Junior and Justin Bieber. The Ice Bucketing craze has been mentioned 2.2 million times on Twitter between June 01 and August 13th 2014 while video posts on Facebook have topped 1.2 million. Comments, posts and likes for the Ice Bucket Challenge have reached over 15 million.
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