The invitation is typically
A single, tantalizing tagline, "Wish we could say more," plays up to the mountain of speculation over what new devices Apple will finally unveil.
The event will take place at the Flint Center for the Performing Arts in Cupertino, Calif., the same venue where Steve Jobs introduced the world to the Mac 30 years ago. Might that herald the launch of another completely new device?
According to reports out Wednesday, Apple is not only launching its next iteration of the iPhone on Sept. 9, but its first wearable device too. The iWatch is expected to sync with the HealthKit framework that Apple has built into its iOS 8 mobile operating system, and monitor vital signs not just for the wearer but also on behalf of their doctor.
Preparations are already afoot at the Flint Center, where a large structure is being built near the venue that sits within the campus of De Anza College, according to MacRumors.
Photo of Cupertino's Flint Center via MacRumors.
Apple is widely expected to unveil two versions of the new iPhone 6, one with a 4.7-inch screen and the other with a 5.5-inch screen, to compete with larger-screened phones from the likes of Samsung, HTC and Huawei.
Less is known about the iWatch.
Though Apple has obtained the trademark for the name "iWatch" in several countries there's no guarantee this will be the final name. The company has hired top talent from the world of fashion, including the former CEOs of Yves Saint Laurent and Burberry, which suggests the new device will probably improve on current rival offerings with a stylish design.
The iWatch may come in multiple screen sizes, according to a June report from the Wall Street Journal, and pack 10 sensors that measure a range of activity levels including heart rate.
