Netflix Binge: 'House Of Cards' Season Two Viewers Surge 8x On Day One

House Of Cards was Netflix ’s biggest original show last year, and its popularity appears to be skyrocketing in year two as viewers get used to bingeing on streaming content.

According to a report by broadband data company Procera, 16% of all Netflix subscribers on one US cable provider watched at least one House Of Cards episode in the first 24 hours it went live. That’s a massive 8 times spike from last year’s season opener. Only 2% of Netflix subscribers watched a single episode on the first day last year – compare that to 3.6% who watched all of the first 5 episodes on day one this year.

If those numbers are representative of US Netflix viewers at large (the company itself doesn’t release numbers), they suggest that Netflix has a massive hit on their hands. Netflix needs exclusive shows like House Of Cards to continue adding subscribers and retaining them. Loyal fans will renew their subscriptions as long as they can keep watching shows they love.

In other good metrics for Netflix, Citi analysts Mark May and Kevin Allen released a report that analyzed Google Trends data on House Of Cards and Netflix. According to their results, the search term “House Of Cards” is up 76% year over year. People are also searching “Netflix” 15% more than last year. The analysts retain their Neutral stock rating but emphasize a “positive fundamental view” of the company.

Overall, Wall Street is bullish on Netflix’s potential for future growth. The company is traded at a price to earnings ratio north of 237x, which currently dwarfs most tech stocks not named Amazon (at nearly 600x p/e ratio).

As of 12:33pm EST on Tuesday, Netflix stock was trading at $439.89, up 0.97% on the day.