Congratulations, America. On Thanksgiving, while you were supposed to be helping grandma set the table or arguing with that one uncle about Donald Trump's presidential candidacy, you were sneaking some alone time to shop on your phone.
So many of you were placing surreptitious orders, in fact, that Thursday saw a new online sales record for the holiday: $1.73 billion, up 25% year-on-year, according to data from Adobe.
The software firm tracked 65 million visits to 4,500 U.S. retail sites over the course of November 26, starting at midnight. By 11am on Thanksgiving Day, Americans had already spent $500 million -- a whopping $100 million more than over the same time period in 2014.
If you needed confirmation of your suspicion that your cousin was buying new headphones from his iPhone while the rest of you were hate-watching The Family Stone, here it is: sales via smartphone represented 22% of all transactions this year.
Last year, that number was 14%, showing Americans are increasingly comfortable with making large purchases from the smallest screen in the house.
The average Thanksgiving Day shopper spent $162 per order, up 5% from last year's holiday. Adobe tracked the most popular products bought online on Thursday, most of which were predictably toys and electronics.
Shoppers raced to add Samsung 4K TVs, the iPad Air 2, the latest Xbox, PlayStation 4, and iPad Minis to their online baskets.
Danish powerhouse Lego topped many most-wanted lists, with Lego Dimensions, the Lego Creative
