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'LEGO Dimensions' Outsells 'Skylanders Superchargers' and 'Disney Infinity 3.0' In Launch Week

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Lego Dimensions outsells first weeks of Skylanders Superchargers and Disney Infinity 3.0 in the UK, despite a mid-week launch.

With Lego Dimensions launched in all territories we start to see how well it's selling compared to competitor products like Skylanders Superchargers and Disney Infinity.

Figures from Chart-Track, that monitors sales of software through retail in the UK and Ireland, state that although Lego Dimensions mid-week launch only landed it a number 2 spot in the charts, it "comfortably surpass[ed] week 1 sales of both Disney Infinity 3.0 & Skylanders Superchargers." It goes on to state that despite being the third toys-to-life game to launch this year Lego Dimensions launch is the "third best launch week, behind both Skylanders Giants and Skylanders Swap Force".

While we need to wait on performance from other territories, this news from Chart-Track is certainly positive for Lego Dimensions. Also, we should note that assessing sales on the interactive toy-driven video-games can be more complex due to both the physical and digital products.

It's interesting to see that high performance this year still doesn't surpass either Giants or Swap Force for Skylanders. This could be in part because those titles had less competition in the market. Now, with three competing players in the space it is likely that we will see revenue divided between them.

Of course, being the new game on the block and having its own block-building mechanics will certainly give Lego Dimensions a boost. By including a number of previously unavailable Lego minifigures it will also attract customers from the Lego side of the business. In particular, collectors and avid fans may well buy the kits for the minifigures on their own.

An interesting comparison will be when we have an attach rate figure -- how many expansions sets and add-ons to players of Skylanders, Lego Dimensions and Disney Infinity invest in.

Finally, we need to take into account the higher price for the starter pack in Lego Dimensions which may have contributed to the headline here. How many Starter Packs were sold in comparison Skylanders Superchargers and Disney Infinity isn't something we currently know.

With Lego Marvel's Avengers coming next year, along with physical kits for Lego Angry Birds, it seems that the Scandinavian brick builder is very much in the ascendance.

Source: Chart-Track

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