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Kindle Fire Dominates US Android Market but Seemingly Non-existent Outside the US

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Localytics, which has its software installed on over 500 million devices, analyzed the Android tablet market that used apps with Localytics analytics integrated and determined the following.

  • The US accounted for 59% of Android tablets
  • The US and Great Britain (5%) account for almost two-thirds of Android tablets

In particular Amazon’s Kindle Fire and Fire HD make up a substantial portion of the market.

  • One-third of all worldwide Android tablets are Kindle Fires
  • Kindle Fires account for about 56% of US based Android tablets (33% of 59%)
  • However 89% of Kindle Fires are in the US and most of the rest are in Great Britain

When the Kindle Fires become available in more countries they could take a significant amount of market share in the international Android market and put some pressure on Apple’s iPad.  Offsetting this is a trend to multi-use tablets and since Kindle devices have particular strength from holiday sales it will take at least a few quarters if not a few years to determine how much share they can take.

Disclosure: My family and I own Apple shares