Jumptap analyzed mobile web traffic in July of this year and last from over 218 million mobile users in the U.S.. It did an analysis of smart devices, handset manufacturers and tablet Internet and app traffic.
Not surprisingly Apple’s iPhone had the highest share and gained the most share over the past year improving from 31.8% to 41.4% when looking at device families. Apple’s iPod Touch had the second highest share even though it declined from 25.5% to 15.4%. Not having phone capability will lead to the iPod Touch continuing to lose share. Samsung’s Galaxy S family increased from 9.2% to 13.0% and should move into second place in the near future.
Source: Jumptap, August 2013
While Apple’s iPhones still had a substantial lead over Samsung (2.6x) its share of mobile traffic was essentially flat at 56.8%. Samsung’s smartphones share increased from 16.8% to 21.8% with almost half of the increase coming from third place Blackberry shrinking from 9.1% to 6.8%. LG moved up to fourth place at 4.1% and
Source: Jumptap, August 2013
3pple had more than a 6x lead over second place Samsung for tablet traffic market share and actually had its share increase from 67.0% to 70.1%. Samsung’s Galaxy tablets almost doubled its share of mobile traffic from 5.3% to 11.1% and took over second place from Kindle’s Fire which saw its share fall by more than half from 21.5% to 10.1%.
It will be interesting to see if
Source: Jumptap, August 2013
Another interesting metric from the report is that the share of traffic from Internet mobile web traffic declined from 25% a year ago to 16% while App traffic increased from 75% to 84% vs. two years ago when it was almost half and half.
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