One in three purchases on Cyber Monday was done on mobile devices (phones and tablets), with Apple dominating 80% of mobile sales. Almost 40% of e-commerce orders originated on organic search (24%) and paid search (15%). While Google no doubt enjoyed delivering these results, social commerce didn’t happen on Cyber Monday, with Facebook, Twitter, Pinterest, Instagram, and other social networks accounting for less than 1% of online shopping. Social networks are still used mostly for raising brand awareness, not for online purchases.
Overall this holiday shopping season (since November 1st), online revenues and orders are up 20%, online visitors are up 21%, and the average order value has not changed compared to 2012.
Custora also reports that the percentage of holiday revenue earned on Cyber Monday grew by 74% over the past four years. It’s important to keep in mind, however, that Cyber Monday accounted for only 5.2% of total holiday revenue last year.
The Custora Pulse is updated daily throughout the holiday season, so you can find out how the online retailers—and supporting players such as Apple and Google—are doing post-Cyber Monday. The Pulse also enables online retailers to benchmark themselves against U.S. e-commerce industry performance along key performance metrics.
