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Why You Should Be Integrating Behavioral Science Into Your Marketing

This article is more than 7 years old.

A peanut butter and jelly sandwich, without the jelly, is just a plain peanut butter sandwich. Marketing without behavioral science is just plain marketing. Behavioral science aims to understand why people make certain decisions. When you design your marketing campaigns to relate to the why and not just the how you tap into the next level of marketing.

To get to the root of the intersection of behavioral science and marketing I interviewed Shirin Oreizy, CEO of the design and marketing agency NextStep. She explains how her company is integrating behavioral science into design. Even though her agency works with startups and purpose-driven companies, every type of marketing department can learn from these lessons.

This episode is sponsored by the Entrepreneurs’ Organization San Francisco’s chapter, a place for company founders to learn and grow.

If you are interested in behavioral science for marketing, here are two great books on the topic:

Influence by Dr. Robert Cialdini 

Webs of Influence by Nathalie Nahia

I am your host for this, Jabez LeBret. This episode was engineered and the music was produced by Kate Feenstra.