These 10 Retailers Are The Most Desperate For Your Black Friday Shopping

With Black Friday only a few days away, all eyes from retailers are on consumers’ wallets. But some need a big holiday boost more than others.

Major retailers struggled in the third quarter in 2015, and stocks dipped following lower-than-expected earnings reports from industry giants such as Macy’s, Nordstrom , and JCPenny. As the busiest season in retail is set to begin, we screened for publicly-listed retailers with negative same-store-sales growth in the latest quarter, according to data provided by S&P Capital IQ.

At the top of our needy list is luxury retailer Coach , which recorded a 9.5% decrease in same-store sales in the latest quarter. North American sales at Coach dropped 11% year-over-year, while international sales fell 3%. But analysts at Stifel Nicolaus remain confident of the company’s turnaround plan in the upcoming holiday season, given that it is “investing in and elevating the brand while removing promotions.” Same-store-sales decreases for the holiday quarter are expected to slow to -4%, compared to -22% a year earlier.

Another prominent member on our list is Macy’s Inc., which saw its stock plunge 17% over the past month. Same-store-sales in Q3 fell 3.6%, compared to growing 0.7% in 2014. Analysts at Nomura noted that the main factors for sluggish sales were lower tourist traffic, warm weather, and weaknesses in major brands. Given the disappointing result in the third quarter, the retailer’s holiday outlook is shrouded by uncertainty, with 2015 comparable sales is estimated to decrease by 2.1%.

Despite a better-than-expected quarter followed by a 10% one-day stock surge, Abercrombie & Fitch still reported flagging same-store sales of negative 1%. Thanks to the management’s turnaround efforts such as remodeling stores and closing underperforming units, the retailer is set to have flat same-store-sales in the 4^th quarter of 2015 – compared to a 10% drop for the same period in 2014, according to a research note by Stifel Nicolaus.

Here is a list of the 10 most troubled retailers based on same-store-sales in the latest quarter: