Virtual Reality, also known as VR, is slowly becoming a popular topic of discussion among those in the technology and gaming industries. Much of this was kickstarted thanks to the funding and creation of the Oculus Rift Developer’s Kit 1 and its subsequent acquisition by
Even with the delays and added staff thanks to Facebook’s $2 billion acquisition, Oculus still looks like it is struggling to feel out the market. Recently at their June E3 event, Facebook's Oculus announced a $10 million commitment to indie developers to help promote third-party content. This telegraphed to many in the industry that Facebook’s Oculus had a serious content problem and they didn’t know how to solve it. Oculus showed to the industry that they were worried that they might not have that killer app to really drive Oculus Rift sales into the numbers they needed. At that same event, Facebook’s Oculus announced a partnership with
At Oculus Connect 2, Facebook’s Mark Zuckerberg came on stage and gave a few words about why Facebook invested in Oculus and how the development of media is moving towards VR and how VR is “the next platform”. Mark Zuckerberg also said something that I agree with, but apparently many others are ignoring. It is one of the biggest potential threats to VR outside of the hardware and the software not being up to par. That is the overestimation of the VR market’s initial growth: too many reports are putting far too much pressure on the HMD (head mounted display) manufacturers to churn out unrealistic units for the sake of meeting industry projections.
Mark Zuckerberg, the man who made the call to invest $2 billion in VR (still the biggest investment to date) said, “Now this is going to grow slowly". He then talked about how the first smartphones and other technologies did not ship tens of millions of units in the first year, but proved an idea and made it real. The fact that Oculus brought Mark Zuckerberg on stage to talk about the importance of VR and how things will move slowly should be an indication to many that most projections we are seeing are way too optimistic.
One of Oculus’ biggest problems is that they still don’t quite have an answer to multiple questions fundamental to their business. One of those questions is: what kind of a company do they want to be? Because right now, they make the hardware, the platform, and even the content with their Oculus Story Studio. We STILL don’t know the answer to one of the biggest questions: what will the Rift cost? They haven’t given exact price of the Rift other than the fact that Oculus is saying that the Rift and a compatible gaming PC will be $1,500.
We are finally starting to zero-in on the price with that target seeing as Oculus launched their Oculus Ready certification program for system builders. They currently only have two partners in
Now, if you ignore the delays of the Rift and the fact that their wireless controller for the Rift, the Oculus Touch, won’t be shipping until Q2, the company still has a lot of work to do in terms of bringing on quality launch content and getting developers ready for a Q1 launch. Game development is a long process and Facebook’s Oculus is only on track to deliver their version 1.0 of their SDK in December of this year, only a few months before the Rift launches. The current version of the SDK, version 0.7 is the first version with Direct Driver Mode which uses
Samsung Electronics has really positioned the Gear VR as a product that is ready for mainstream, and it may serve as a more ready product than the Rift. This readiness is further magnified by the fact that developers that are developing for the Galaxy line of smartphones for 2015 are essentially designing for one hardware platform seeing as all of Samsung Electronics’ 2015 high-end phones use the same resolution displays and SoCs. Facebook’s Oculus also announced that the Gear VR would be getting
So, is Facebook’s Oculus ready for prime time? The real answer is both yes and no. There is still a lot of work for VR to be done, but it looks like the Gear VR is in a much better place than the Rift is in terms of content and partnerships. From my experience, most demonstrations I’ve been shown on Facebook’s Oculus headsets have been in Gear VR or older headsets like the DK-2. And with the Gear VR being $99 while the Rift looks to be $500, most of the initial momentum and volume looks like it will be going to Samsung Electronics’ Gear VR partnership with Oculus. But the reality is that Facebook’s Oculus needs to be successful with the Rift as well as the Gear VR to genuinely deliver a strong message that they are indeed doing well in VR.