Little Black Dress Wines Partners With 'The Voice' Contestant Adley Stump

Little Black Dress Wines announces a partnership with country star and Oklahoma-native Adley Stump. The NBC’s The Voice Season Two/ Team Blake Shelton contestant and new host of Country Showdown, the largest and longest running country music talent search in the country, will collaborate on a variety of marketing and promotional initiatives including production and performance of a “Little Black Dress” single, promotional appearances and fan meet-and-greets.

“Adley’s presence on The Voice, combined with her wonderfully infectious personality and extraordinary talent, will foster a deep connection to Little Black Dress Wines’ customers," said Marc Goodrich , President of Excelsior Wines, parent company of Little Black Dress Wines.

Highlights:

• A “Little Black Dress” single co-written and recorded by Adley Stump. The song will be available on iTunes and via Little Black Dress Wines social media contests throughout 2015.
• An Eat Travel Rock video segment highlighting Host Kelly Rizzo and Adley Stump’s favorite Little Black Dress wine and food pairings

• Co-branded promotional items will be created exclusively for Adley Stump fans. Items will be available through social media channels and select appearance locations.

“It has always been fundamentally important to align myself with the right team, support brands that champion women and women’s initiatives, and to send a consistent message as I evolve within the entertainment industry," Stump said. "Just as all American women swear by their personal little black dress as their classic and timeless go-to outfit, I love Little Black Dress Wines. It is the perfect brand to bond strong, sophisticated women together in fun, fashion and style while supporting causes universally important to all women."