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- Maytag has also announced a full-scale integrated campaign that includes a national television broadcast advertisement to air for the first time during the MLB All-Star Game
- Maytag has also announced a full-scale integrated campaign that includes a national television broadcast advertisement to air for the first time during the MLB All-Star Game
Maytag and Major League Baseball have finalized an agreement that the partners hope will be described as the dirtiest deal in baseball. The
The term of the deal is quick, only lasting for the back half of the 2015 MLB season. Maytag has also come to terms with 4 MLB teams -- the Chicago White Sox, Atlanta Braves, Kansas City Royals and Texas Rangers -- with plans to activate in those teams' local markets.
Each week, Maytag and MLB will ask fans to vote on the filthiest play in baseball by visiting MLB.com/Maytag to watch the eligible plays and then use the #FilthiestPlay hashtag on
The deal between Maytag and MLB also includes a charity component that provides the possibility of Maytag making a $1 million donation. A Maytag Top Load Washer will be installed in either the bullpen or outfield stands at the White Sox, Braves, Royals and Rangers home ballparks. If either a home or away player hits a home run into a machine, then $1 million will be provided to that area's local Boys & Girls Club.
Maytag has also announced a full-scale integrated campaign that includes a national television broadcast advertisement to air for the first time during the MLB All-Star Game . The campaign contains a buy of digital banner ads, online partnerships and social media posts.
The partnership will situate Maytag next to many other strong brands that sponsor the MLB, including Bank of America, Gatorade, Microsoft and Nike.
Darren Heitner is a lawyer and the Founder of South Florida-based HEITNER LEGAL, P.L.L.C., which has a focus on Sports Law and Entertainment Law.