The Black Friday hallmark of over-caffeinated shoppers running hell bent into
Mobile shopping accounted for well over a third of all online shopping on Black Friday 2015 in the U.S., some 36.1% according to e-commerce analytics firm Custora.
That’s up from 30.3% last year. Keeping with the longstanding trend for mobile commerce, the vast majority of those mobile customers were also iPhone users.
Some
Still, it’s an ongoing pain point for
The shift to online shopping from bricks and mortar on Black Friday is a long-standing phenomenon, though one that has been more recently making the shift specifically to mobile shopping.
In retail stores, sales on Black Friday dropped to $10.4 billion this year from $11.6 billion last year, according to shopping analytics firm ShopperTrack.
Many people still question the ongoing relevance of Black Friday, says ShopperTrack’s chief revenue officer, Kevin Kearns, but “it is still the biggest sales day of the year, and signals the start of the holiday shopping season.”