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Seven Reasons Why Recruiters Aren't Calling You

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You have probably heard this lucky scenario: a gainfully employed professional is busily doing his/her job when he/she is contacted by a recruiter hiring for a great opportunity. Sometimes this results in a hire – just like that, a new job without all the job search effort. At the very least, the professional hears market news, gets a real-time snapshot of his/her market value, and gets a confidence boost that a recruiter would think to call. Has this happened to you? Are recruiters calling you? If you’re not getting these opportunistic calls, here are seven possible reasons:

You are invisible online.

So much of candidate research is done online using social media, particularly LinkedIn. In my recruiting activity, I searched LinkedIn using keywords reflecting target skills, companies or types of experience. Would your profile show up if a recruiter were searching? Does your online profile comprehensively describe your skills and experience? Don’t assume that a well-written resume is enough because you may not get approached and even have a chance to send a resume.

You are inactive online.

Sometimes I would hear about a candidate, but not much besides a name, and I would check LinkedIn for more detail…only to find a blank profile with one connection. Not only do I have no information to move forward, but I don’t have any way to contact you even if I wanted to – the fact that you have few connections means you’re not active, and you probably wouldn’t respond to my message. Some recruiters may even take your inactivity as a sign that you’re not up to date on social media and therefore not up to date in general.

Your role doesn’t correspond to obvious keywords.

It’s true that some candidates are easier to target passively than others. If your role uses a specific skill set (e.g., programming in a certain language) or can be described very specifically (e.g., fundraising) then keywords will more easily point to you. If your role is in general management or strategy or something more generic, then it’s harder to get swept up in a keyword search. However, you can increase your odds by putting the keywords that are relevant. Your title may be a generic one (e.g., Marketing Manager) but the description of your role can include specific types of marketing (e.g., digital/online, direct mail, customer segmentation) that are searchable.

Your current employer isn’t branded, leading or trending.

Another popular search item is company names. If you work for a household name, a market leader or the hot start-up covered by lots of media, then you have an advantage because a recruiter will search on those companies and find you in the process. But even if you work for a small mom and pop, you can improve your chances by including brand names where you can. Perhaps your clients are Fortune 500 companies and you can mention a few sample names. Perhaps your company routinely beats out a brand name and you can include a mention of this when you describe your employer. Your alma mater or previous employers may also be brand names, which is another reason why a comprehensive, detailed profile is critical.

You’re not in the public domain.

Beyond social media, recruiters also search more broadly – conferences, trade publications, professional associations. If you have appeared on a conference panel, posted a guest blog or opinion letter for your industry rag, or a current member of your professional group, then your name is more likely to surface in the places recruiters typically research. The more you’re out there, the more likely you’ll be found.

You don’t come recommended.

The most relied-upon source of candidates for recruiters is word-of-mouth. In all of my searches, but especially my executive-level searches, hearing your name from other executives guarantees that you’ll hear from me. Make your name the one that your network remembers. First of all, you need to know enough people. Secondly, they need know what you do. Finally, you need to keep in touch so you stay front-of-mind if a recruiter calls them.

You didn’t respond.

Maybe you are great about managing your online profile, your public persona and your network, and recruiters do call you…but you don’t respond. Did you set your LinkedIn profile to deliver messages? Have you updated your email address on all social profiles to an address you actually check? If you get a call, do you return it in a timely fashion? Even if you aren’t looking and are too busy to bother, missing a phone call now may mean you won’t be contacted again.

Even if you don’t want another job, recruiter relationships are helpful. You get market news, compensation guidelines, and the flattery that comes with being pursued. Recruiter calls are also a sign that you are marketable and visible. You want to get recruiter calls. If you aren’t, which of the seven mistakes are you guilty of?

Caroline Ceniza-Levine is co-founder of SixFigureStart® career coaching. She has worked with executives from American Express, Citigroup, Condé Nast, Gilt, Goldman Sachs, Google, McKinsey, and other leading firms. She’s also a stand-up comic, so she’s not your typical coach. Connect with Caroline on Google+.