Computex is an electronics expo in Taipei, Taiwan held every year for tech companies to show off their latest and greatest products to press and the rest of the industry. While you see more and more phones, tablets and datacenter hardware there, it's still a PC show.
Carrizo
Carrizo is Advanced Micro Devices’s 6th generation APU and represents the company’s attempts to satisfy the market’s demands for better performance with improved efficiency. Advanced Micro Devices’s focus on efficiency results in Carrizo coming in as a 15W part with some higher power 35W options. AMD’s APUs have traditionally been known to be more powerful than their counterparts from
Advanced Micro Devices pushed for this by combining their latest generation Excavator CPU cores with their latest generation Radeon GCN GPU cores in this APU. AMD also integrated what used to be called the south bridge chip, directly onto the die of the APU, bringing improved power efficiency. The 3rd generation of AMD’s GCN cores utilized in the Carrizo APU are also capable of DX12 feature level 12 functionality, making it ready for Windows 10 and more specifically Windows 10 gaming.
Beyond 30 FPS gaming
The gaming selling point for Carrizo is offering mainstream gaming or eSports on a laptop with more than 30 FPS in games like DOTA 2, League of Legends and Counter Strike: Global Offensive. This marketing of such capabilities is actually smart on the part of AMD because those three games are among the three most played games among titles for PC gamers. In fact, looking at Raptr and Steam Data, it wouldn’t be much of a stretch to assume that AMD is marketing to tens of millions of gamers. The only risk could be that is a consumer doesn't self-identify with gaming or is turned off by it. Also there is a potential for it to leak to the commercial market, but AMD has a different brand there so I don't think it's a big deal.
As a result, AMD is marketing a playable game experience on laptops for a very affordable price segment as AMD is targeting Carrizo to be an APU for laptops between $400 and $700. This is a very accessible price for many and is also one of the largest segment of the notebook market. AMD also touts the fact that the Xbox One can and will stream content over HEVC to the Carrizo APU and should work best on AMD. This is all capable of being displayed at variable refresh rates thanks to AMD’s native support for FreeSync variable refresh rates in Carrizo laptops as well. I'm looking forward to seeing some independent reviews of these capabilities.
Improved efficiency
The story with AMD and Carrizo at Computex was constantly repeated to be about efficiency and improved battery life. These were some of the most important things to AMD when they created Carrizo, so it only seems natural that they used a latest generation power optimized Excavator CPU core with High Density Library, gaining both performance and reducing space used up on the chip by roughly 23%. AMD also utilized a new video decoder which is capable of decoding HEVC or H.265 in hardware, which brings even more power savings when doing video playback and streaming video content from an HEVC source like the Xbox One.
All of the aforementioned power improvements, AMD claims, result in double the battery life over the previous generation of APUs. This appears to be a combination of idle power, which appears to have improved by more than double, and active power, which has seen significant improvements across the board as well. Again, I'm looking forward to the reviews to verify this.
4K and HEVC multimedia
AMD’s Kevin Lensing, Senior Director of Mobility Solutions also hit on how AMD’s Carrizo APU is the first processor enabling mainstream notebooks to have HEVC hardware decoding. This feature allows for any laptop utilizing the Carrizo APU to not only smoothly decode both 1080P and 4K video, but to also do it extremely efficiently. It is also the first APU from AMD that is HSA 1.0 spec compliant, even though AMD talked very little about HSA.
As a demonstration of AMD’s HEVC decoding capabilities, Kevin showed off a demo where they affixed a Samsung camera with HEVC video capability to a drone and streamed it wirelessly to a Carrizo notebook. This was an interesting demonstration of HEVC decoding capabilities beyond the already mentioned examples of Xbox streaming, smoother 4K decode and prolonged streaming capability. AMD also has a video search capability called AMD Looking Glass that they enable through HSA which may be compelling to movie and TV show enthusiasts. I'm looking forward to using this technology myself as every video search product has been a disappointment so far.
Getting design wins
On stage at AMD’s Computex press conference, the company paraded around some of their strongest partnerships with Carrizo, specifically with
Bai Peng, VP and GM of
One of the most notable announcements for Carrizo was the fact that the Lenovo Flex 3 would be coming with an AMD Carrizo APU this month. This notebook is very reasonably priced starting at around $549 but currently only ships with an Intel CPU. The unique form factor and pricing of this laptop make it a prime target for AMD’s Carrizo. However, AMD also announced that they would be shipping Carrizo in laptops from
Wrap up
While Carrizo may look like one small step for Advanced Micro Devices, it really shows a significant overall improvement to the company’s silicon and some very serious thinking about power efficiency and performance. Nobody you will talk to will have much bad to say about Carrizo based on the improvements that Advanced Micro Devices has made. Advanced Micro Devices’s success with Carrizo will very likely show over the course of the next few months in the various design wins shipping with Windows 10 with their already announced partners. The multimedia, processing and gaming capabilities of this APU are vast and the only thing standing between Advanced Micro Devices and wild success with Carrizo is broader OEM SKU assortment, retail assortment and marketing. If Advanced Micro Devices can convince their partners to give Carrizo a chance, I think that a lot of them will be very pleased with it and we could see it be one of the most successful chips from Advanced Micro Devices in recent history.
You can find Patrick Moorhead, President & Principal Analyst of Moor Insights & Strategy on the web, Twitter, LinkedIn and Google+.
Disclosure: My firm, Moor Insights & Strategy, like all research and analyst firms, provides or has provided research, analysis, advising, and/or consulting to many high-tech companies in the industry, including AMD, Intel, Hewlett-Packard, Lenovo, Microsoft cited this article. No employees at the firm hold any equity positions with any companies cited in this column.