Apple To "Spring Forward" For March 9th Watch Unveil Event

Apple Inc. just sent out invitations to an event in San Francisco on March 9th, where it is widely believed the company will finally formally unveil the much-anticipated Apple Watch. Set for release sometime in April, as noted by Apple CEO, Tim Cook, this will be the company's and Cook's first new product vertical in a very long time. It also marks Apple's formal entrance into the smoking-hot wearables market.

The invite was entitled "Spring Forward, " a catchy little hat-tip to Daylight Savings Time and setting our clocks ahead, hopefully ushering Spring and, with any luck, fairer skies and warmer temperatures.

There are multiple models of the Apple Watch that are expected, though not all may arrive for the April release, including the standard Apple Watch, a $349 Apple Watch Sport and a rumored Apple Watch "Edition" that is reportedly going to cost a mere $10,000.

One of the big variables floating about at the moment is the question of battery life and how much up-time and active use you can expect to get from an Apple Watch before needing a charge. Apple's Cook noted the device will need to be "charged nightly," which doesn't sound all that impressive, to be honest. We'll have to just wait and see.

In the meantime, it has also been reported that Apple has commissioned its supply chain to deliver some 6 million units of the Apple Watch models in time for its April release, in what is expected to be one of Apple's biggest product launches ever.

Shares of AAPL were up slightly as of this publication, but have surged over the past month, as investors followed classical "buy on the rumor, sell on the news" trends.