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The Grammys Fueled Some Pretty Impressive Sales Bumps

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With the Grammys over two weeks in the rearview mirror, we can now really look back and see what effect the music industry’s biggest award show had on the charts.

Since the awards are on a Sunday night, the sales bumps that performers and winners witness is usually substantial, but not the entire picture. The tracking week begins just a few days after the trophies are handed out, so just how great the gains are isn’t apparent until a week and a half—the two days left in the tracking week after the Grammys and then another full week.

That’s not to say that those few days didn’t matter of course. Between when they were performed and when the tracking week closed, Nielsen reports that the 26 songs performed moved 860,000 units. Not too bad for just a few days.

Beck was not only the big winner at the ceremony (to the surprise of many), he has also benefitted the most from his newfound place in the spotlight. His Album of the Year-winning LP Morning Phase rocketed up the charts, going from number 39 to number 8. That jump is thanks to 71,000 units moved (mixing sales and collective streams), an incredible 483% jump from the week prior. That’s not too far from the 87,000 it sold on its opening week. If for no other reason, the Grammys certainly matter when it comes to sales.

British crooner Sam Smith was someone we saw a lot of that Sunday night, as he took home three of the major awards: Record of the Year, Song of the Year, and Best New Artist. He also convinced plenty of Americans to rush out and grab a copy of his album In The Lonely Hour, which performed incredibly well on the album charts the following week, considering it has already sold over one million copies and has been available for months. The title moved another 164,000 copies, a 91% gain. That’s an amazing bit of growth, but it was only enough to see it rise one notch on the tally, as it was already sitting in fourth (and is now in third).

Smith switched spots with fellow Englishman Ed Sheeran, who performed twice during the three-plus hour long program. His simply-titled X fell to number four, but managed to shift another 140,000 units, which is a 44% bump.

Those three artists are the ones who benefitted most from their time on stage and the Grammys they took home, but of course plenty of other artists did fine for themselves following the show.