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Spanish soccer power FC Barcelona is among the valuable sports team brands in the world and recently reported stellar financial results for 2012-13 season.
On the latest edition of the YES Network's Forbes SportsMoney Javier Faus, a member of Barcelona's board, spoke about how the iconic soccer team is capitalizing on its global popularity, success on the pitch, and the importance of superstar striker Lionel Messi.
In the video below you can watch the interview, as well as my partner Bob Loernz and I discuss Barcelona's strategy.
