Our contributor model, now three years in the making, continues to grow and evolve. So does our New Newsroom, with functions and processes designed for the era of social media. FORBES BrandVoice is widely considered a breakthrough product in the much-talked about world of native advertising. With 25 million monthly visitors (as measured by comScore), our audience is bigger and more engaged than ever. Still, disruption rules the news industry, advertising and the public relations business, too. With all the turmoil, here are 18 things on my mind as we prepare for product releases this fall.
1. The long life and fast-approaching death of the article page.
2. The fallacy of "above the fold" ad impressions in the era of social media.
3. The business case for intelligent, continuous scrolling screens.
4. Ad viewability and the coming one-second-in-view clock.
5. Contributor-activated commenting and conversation systems.
6. The new math of journalism (quality + quantity + variety = audience).
7. The fiction that command and control is in the best interests of the media.
8. Content marketing by brands is the full employment act for editors and reporters.
9. News media spinoffs: hope springs eternal in the face of harsh realities.
10. The next battle zone: ad agencies (marketing) vs PR (communications).
11. The disconnect between digital video and ROI.
12. Will more data really lead to improved consumer experiences.
13. Finding light at the end of "dark social's" tunnel.
14. Does Pandora have the secret to the next news platform?
15. Newsroom economics when smartphones break the 50% traffic barrier.
16. The generational divide between text-based journalists and video journalists.
17. Are social platforms evolving into the 21st Century newsroom?
18. Wow, it's been nearly 10 years, and Googlezon maintains its prescience.
