As investors, entrepreneurs and media looked on, New York’s STARTUPALOOZA named the winner of its investor pitch competition this past Tuesday. The startup named "Most Fundable Startup" was the New York-based CreativeWorx .
“It’s nice to get that recognition,” said CEO Mark Hirsch. “It’s certainly an indication that we’re doing something right.”
CreativeWorx flagship product, TimeTracker, was built to maximize productivity by providing workflow data for a particular user as he or she tackles the tasks and projects. The program tracks what you’ve worked on at various points throughout the day or week and gives you a status of billing for the week on every active project. Milestones for active work projects can be set and you’ll be notified when you hit those.
One of the best applications for CreativeWorx TimeTracker is the creation of time sheets, especially for creative sector employees, freelancers and other multi-project oriented jobs. The company has integrated the product with Adobe Creative Suite, Microsoft Office, data from Outlook and Exchange, GPS and others. The free version offers some limitations – exports only with PDF and CSV/Excel, time sheets only (no dashboard or activity details) – but membership for $15 or $29 offers further options. For the obsessive among us, TimeTracker could potentially be used to track one’s own work tendencies to balance focus across several projects.
“We don’t take their content, just the little activities of what they’re doing,” Hirsch explained. Employees can spend about an hour per day figuring out what they’ve done or what they should be doing and TimeTracker could cut that down to two minutes, said the former Adobe global consulting group lead .
Beyond TimeTracker, CreativeWorx is offering services for company workflow data collection, primarily to advertising agencies. The applications, of course, go beyond just that sector.
CreativeWorx, in its demo video, makes sure to explain that data about a users workflow can only be accessed by that user—not a company or a boss. A user can, if he or she chooses, allow others to see the details of how they spent the work week, but an overseeing, Big Brother-type scenario is not what Hirsch has in mind.
Three weeks ago CreativeWorx – which launched in 2011 on $400,000 of seed funding – decided to raise about $250,000. As of the end of February they have 90% of that figure committed. There could be another round of capital to be raised in the very near future and the company could have an easy time finding funds. The 9-employee firm is on track to break even by the end of the summer, said Hirsch. With capital raised, it will add sales and tech team positions.
